Course description

Digital Marketing Fundamentals teaches the core channels and tactics used to attract, convert, and retain customers online. Through short video lessons, real-business examples, guided assignments, and live Q&A, students will learn to create a simple digital strategy, optimize website visibility, run basic ad campaigns, and measure results using analytics. This course is engineered for students and local business owners who want actionable skills they can apply immediately.

Learning outcomes:
After completing the course, learners will be able to:

1. Explain the digital marketing funnel and map tactics to each funnel stage.

2. Perform basic on-page and local SEO tasks and produce a simple SEO checklist.

3. Create a social media content plan and post optimized content.

4. Set up a simple Google/Meta ad campaign and read core performance metrics.

5. Build a basic email drip for lead nurturing.

6. Use Google Analytics (or similar) to interpret traffic and conversion reports.

7. Produce a one-page digital marketing plan for a local business.

Who this course is for:

• College students seeking practical marketing skills

• Small retailers and local service owners wanting to grow online

• Junior marketers who need foundational competence

What will i learn?

• Explain the digital marketing funnel and map tactics to each funnel stage.
• Perform basic on-page and local SEO tasks and produce a simple SEO checklist.
• Create a social media content plan and post optimized content.
• Set up a simple Google/Meta ad campaign and read core performance metrics.
• Build a basic email drip for lead nurturing.
• Use Google Analytics (or similar) to interpret traffic and conversion reports.
• Produce a one-page digital marketing plan for a local business.

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