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Digital Marketing Fundamentals

Digital Marketing Fundamentals

Free

Learn practical digital marketing skills to grow a local business or start a marketing career — SEO, social media, funnels, ads, email, and analytics in one beginner-friendly course.

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Has discount
Expiry period Lifetime
Made in English
Last updated at Sat Aug 2025
Level
Beginner
Total lectures 0
Total quizzes 0
Total duration Hours
Total enrolment 0
Number of reviews 0
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Short description Learn practical digital marketing skills to grow a local business or start a marketing career — SEO, social media, funnels, ads, email, and analytics in one beginner-friendly course.
Outcomes
  • Explain the digital marketing funnel and map tactics to each funnel stage.
  • Perform basic on-page and local SEO tasks and produce a simple SEO checklist.
  • Create a social media content plan and post optimized content.
  • Set up a simple Google/Meta ad campaign and read core performance metrics.
  • Build a basic email drip for lead nurturing.
  • Use Google Analytics (or similar) to interpret traffic and conversion reports.
  • Produce a one-page digital marketing plan for a local business.
Requirements
  • Basic computer literacy – You should know how to use a browser, email, and basic office tools.
  • Internet access – A stable internet connection is required for streaming lessons and attending live classes.
  • Device – Desktop, laptop, or mobile device with updated browser.
  • No prior marketing experience needed – We start from the basics and build up step-by-step.
  • Google account – For accessing Google Analytics, Google Ads (free setup for learning purposes).
  • Social media accounts (optional) – Facebook, Instagram, LinkedIn, or Twitter to practice real-life strategies.
  • Willingness to learn & apply – Success in digital marketing comes from practice and experimentation.

Enbiit Training, the educational arm of Enbiit (a Meta-Verified digital marketing agency), offers tech-driven courses in digital marketing, conversion funnels, and tools like RetailerPRO POS software and the Enbiit EduNexa school ERP, empowering local businesses and schools to scale with technology.

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